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Marketplace Seller Guide

Build AI agents. Publish them on the ARQERA Marketplace. Earn 80% of every sale.

How It Works​

  1. Build — Create an AI agent that solves a real problem
  2. Publish — Submit to the ARQERA Marketplace
  3. Sell — Users discover and install your agent
  4. Earn — Get 80% of every sale, paid monthly via Stripe
Your Agent ──► Marketplace ──► Users Install ──► You Get Paid
                                    │
                              ARQERA takes 20%
                              (hosting, governance, distribution)

Revenue Model​

Pricing ModelHow It WorksExample
FreeNo charge. Build audience.Open source agent
One-timeUser pays once, uses forever$49 for a workflow agent
MonthlyRecurring subscription$9/month for premium agent
Usage-basedPay per execution$0.05 per agent run

You set the price. ARQERA takes 20%. You get 80%.

Example:

  • Your agent sells for $29/month
  • User pays $29
  • You receive $23.20
  • ARQERA keeps $5.80

Getting Started​

Prerequisites​

  1. ARQERA account — Free or paid
  2. Stripe account — For payouts (we use Stripe Connect Express)
  3. An agent to sell — Workflow, automation, or AI capability

Step 1: Connect Stripe​

  1. Go to Settings → Seller Settings
  2. Click Connect Stripe Account
  3. Complete Stripe onboarding (5 minutes)
  4. Once connected, you can receive payouts

Step 2: Create Your Agent​

Agents can be:

TypeDescriptionExamples
WorkflowMulti-step automation"Summarize emails and create tasks"
IntegrationConnect services"Sync Notion to Jira"
AnalysisProcess data"Analyze contracts for risks"
GenerationCreate content"Generate social media posts"
CustomAnything elseYour unique solution

Building your agent:

  1. Go to Agents → Create
  2. Define triggers, actions, and logic
  3. Test thoroughly
  4. Document what it does

Step 3: Prepare for Publishing​

Before submitting, ensure:

  • Clear name — What does it do?
  • Description — 2-3 sentences explaining the value
  • Icon — 256x256 PNG, clean design
  • Category — Finance, Sales, HR, Legal, Developer, etc.
  • Screenshots — Show it working (3-5 images)
  • Documentation — How to set up and use
  • Pricing — Free, one-time, or monthly
  • Support contact — Email or Discord for user questions

Step 4: Submit for Review​

  1. Go to Agents → Your Agent → Publish
  2. Fill in the listing details
  3. Accept the Seller Agreement
  4. Submit for review

Review process:

  • Takes 1-3 business days
  • We check for quality, security, and policy compliance
  • You'll receive feedback or approval by email

Step 5: Launch​

Once approved:

  • Your agent appears in the Marketplace
  • Users can discover, install, and purchase
  • You track sales in Settings → Seller Dashboard

Pricing Strategy​

Free Agents​

Good for:

  • Building reputation
  • Getting reviews
  • Lead generation for premium offerings

One-Time Purchase​

Good for:

  • Simple utilities
  • Workflows that don't need updates
  • Lower price sensitivity

Suggested range: $19-199

Monthly Subscription​

Good for:

  • Agents that improve over time
  • Ongoing support included
  • Higher lifetime value

Suggested range: $5-49/month

Usage-Based​

Good for:

  • High-volume automation
  • Variable usage patterns
  • API-like services

Suggested range: $0.01-0.50 per execution

Best Practices​

1. Solve a Real Problem​

The best-selling agents solve specific, painful problems:

GoodNot as Good
"Automatically categorize and respond to support emails""AI email helper"
"Extract key dates from contracts and add to calendar""Contract analyzer"
"Generate weekly sales reports from CRM data""Sales dashboard"

2. Write Great Documentation​

Users need to know:

  • What the agent does
  • How to set it up
  • What permissions it needs
  • How to get help

3. Provide Support​

Respond to user questions promptly. This builds:

  • Good reviews
  • Repeat customers
  • Word-of-mouth referrals

4. Update Regularly​

Agents that improve over time:

  • Retain subscribers
  • Get better reviews
  • Rank higher in search

5. Use Quality Screenshots​

Show the agent in action:

  • Before/after comparisons
  • Workflow visualization
  • Results achieved

Marketplace Guidelines​

Allowed​

  • Productivity agents
  • Integration connectors
  • Analysis and reporting tools
  • Content generation (non-harmful)
  • Workflow automation

Not Allowed​

  • Agents that violate ARQERA's governance laws
  • Scraping personal data without consent
  • Spam or deceptive automation
  • Malware or security exploits
  • Copycat agents (clones of existing products)

Quality Standards​

  • Must work as described
  • Must have clear documentation
  • Must respond to support requests
  • Must follow platform policies

Violations result in listing removal and potential account suspension.

Seller Dashboard​

Track your business at Settings → Seller Dashboard:

MetricWhat It Shows
RevenueTotal earnings, this month, all time
InstallsHow many users installed your agents
Active usersCurrently using your agents
ReviewsUser ratings and feedback
PayoutsPayment history

Analytics​

For each agent, see:

  • Daily/weekly/monthly installs
  • Revenue trend
  • Review sentiment
  • Usage patterns

Payouts​

Schedule​

  • Payouts processed monthly
  • Minimum payout: $25
  • Funds arrive 2-3 business days after processing

Tax Information​

You're responsible for taxes on your earnings. ARQERA provides:

  • Monthly revenue reports
  • Annual 1099 (US sellers) or equivalent
  • Downloadable invoices

Supported Countries​

Stripe Connect supports sellers in 40+ countries. Check availability.

Disputes​

If a user requests a refund:

  1. You're notified immediately
  2. You can accept or contest (with evidence)
  3. ARQERA mediates if needed
  4. Final decision within 7 days

Refund rates above 5% may affect your account standing.

Promotion​

Marketplace Visibility​

Agents rank higher based on:

  • Reviews (quantity and quality)
  • Install count
  • Active users
  • Update frequency
  • Support responsiveness

External Marketing​

You can promote your agents:

  • Link to your marketplace listing
  • Share on social media
  • Include in your portfolio
  • Partner with others

ARQERA may feature top agents:

  • Homepage spotlight
  • Email newsletters
  • Social media
  • Partner programs

FAQ​

How long until my agent is approved? 1-3 business days. Complex agents may take longer.

Can I offer discounts? Yes. Go to your agent settings to create promotional codes.

What if someone steals my agent? Report it. We take IP theft seriously and will remove copycats.

Can I see who bought my agent? You see aggregate data. Individual user data is not shared for privacy.

What happens if ARQERA shuts down? Your agents are yours. You can export them at any time.

Can I sell the same agent on other platforms? Yes, there's no exclusivity requirement.

Getting Help​

Ready to Sell?​

  1. Create your ARQERA account
  2. Build your first agent
  3. Connect Stripe
  4. Publish and earn

Start Selling →

80% of revenue. You set the price. Build once, sell forever.